Typography in web design creates a visual impact on a website. Typography basically an art and technique of arranging text onto a web page. You have noticed while visiting a certain website that it catches your attention at first glance. It is because the texts are arranged in a proper way. As the majority part of the website is covered with text. So, the text is the most critical component to grabbing the audience's attention on a website. Thus, when you are creating a blogging page or a service page for the website texts play a significant role in attracting visitor’s attention.          
What is Typography in Web Design?

There are several factors that are incorporated into website design and typography is one of them. The typography is simply related to the typefaces or the fonts designed on the web pages that are readable, appealing, and communicative. The process of typography involves the selection of text, placement, and styling of the typefaces. Also, the other typographic elements such as line length, line spacing, alignment, and spacing.  

Mastering the creation of a good appealing website, typography indicates the thoughtful and deliberate selection of text style, arrangement of text alignment, and implementation of the typographic elements and typefaces to enhance the look of the website ultimately improving the readability and user experience.

Role of Typography in Web Design that You Need to Know: 

Typography in web design is the most important element of website design. It can impact the user experience, visual appeal, and readability of the website. Typography is help to improve the website’s:

• Catching the reader’s attention

• Consistency of the text style and fonts

• Improving readability 

• Maintaining hierarchy

• Creating and building recognition of the website.

1. Readability to grab the attention of the readers: The main goal of typography in web design is to ensure that the content of your website is easily accessible and readable to the user. This involves selecting the right font sizes and line spacing to prevent difficulty for the readers.

2. Text Spacing and Alignment: Maintaining proper spacing and alignment contributes to the overall appearance and readability of the website. Alignment of texts in a consistent way is essential as maintaining proper margins and line length also enhances readability and prevents clutter.

3. Responsive Website Design: There are various types of devices and screen sizes that website visitor uses. Creating a website with a responsive typography is an important factor in web designing. As it ensures that the text adapts and is readable to all the devices. 

4. Consistency: Creating a website consistently helps to enhance the visual experience for the users across the websites. It involves consistently using the typefaces and styles in the entire site ensuring that the heading, subheading, and body text elements maintain a proper appearance. 

5. Contrast: Another important factor involved in typography is the contrast it makes content stand out and helps to catch the attention of the audience. Contrast involves selecting a suitable combination of sizes, font weights, and typefaces.

Typography impacts how a page’s content appears on the website and is interpreted by the audience. If a website has poor contrast between the background and text or the text is too small or insufficient spacing can increase the bounce rate. Websites should be well-designed to grab the attention of the audience. You can learn website design and get hired in this highly demanded job. Typography is the most important factor in website design, Learn the industry-level website design course in Kolkata with PFSkillBuilders and boost your professional career.