In this fast and changing AI-driven era we should always keep ourselves updated in every aspect of our life. Now if we talk about social media marketing the nature and algorithm of different social media platforms are changing every day. Any company or brand does social media marketing to promote and increase its brand value. Social media also can be used to give your users insight into your product and also it is quite effective in providing customer service.

Some of the most important and beneficial social media marketing terms are:-

• Reach
• Engagement
• Conversion
• Acquisition
• Activity

The Rise of Video Marketing in 2023-  According to the research on average a person spends 2 hours watching different types of videos on different platforms like Instagram, Facebook, and YouTube. So videos are key to the success of social media marketing in 2023. Videos are an effective way with which you can connect with your audiences. Also due to the rapid growth in technology. It helps the company make a short video for YouTube and Facebook is quite effective in comparison to normal traditional marketing. Always try to focus on your audience and the message you want to convey through this video.

Reels Ads: A New Frontier of Digital Marketing- Meta and Instagram both introduced the reels in 2020 and 2021 respectively. Also, these short videos have seen massive success in the marketing industry. On average any person spends 53 min scrolling Instagram reels. As these videos are very short-range between 30-60sec. So maximum people used to watch the complete video so you can make your customers see what you want to convey to them. But remember one thing you must have an attractive starting and content of the reel so the customer stays on the screen to watch your complete video.

Do Proper Research of Your Audience- The most effective way to achieve success in your social media marketing strategy is to do a deep and proper analysis of your audience. Day by day the number of users on social media is increasing rapidly. So it is very important to optimize your audience and to narrow down the audience list as much as possible. This will help you to target only those customers with the same interests and behavior according to your product so it will enhance your conversion rate.

Innovation- Skyrocket your social media campaign with different media and content. So here the universal formula of digital marketing applies that content is king. So your video must be attractive at starting 5-10sec because that's the place where we need to grab the customer's attention. Using single and monotonous content can make the user bored so always try to mix and match your content don’t always promote your product sometimes provide infographics and different content apart from the promotion of your product.

Metrics that Matter: Measuring Ad Performance- Enhance your social media marketing performance by regularly watching and analyzing your ad performance. There are some key terms you should always focus on when measuring an ad performance are click-through rate, conversion rates, cost per click, impression, etc. These metrics you will easily get on your social media ads performance dashboard. These metrics help you to get the average details of how many people have seen your ads for how long and how many customers have clicked on your link.

So, to get a high performance on your social media strategy you should always do proper research. Find the latest trends that your competitors are following and getting success and you should also implement it on your content and strategy. Analyze your competitors very well to get the ultimate success.