Since Artificial intelligence is ruling over the technology world, many SEO specialists and SEO experts fear that it might affect the SEO process. SEO will not affect the life of a digital marketer at all. But we need to understand that SEO is changing day by day due to the updation of the Google search algorithm. So SEO specialists should always update their strategy on a regular interval. If we came up with the right strategy SEO might be the best possible option to promote your brand. Search Engine Optimization will always hold its position as one of the most critical areas of digital marketing. As there are a vast number of businesses listed on Search Engine businesses with effective SEO practices can hold the top position.

Voice Search and SEO Optimization

Most of the smartphone users of the present generation prefer to find the answer by giving voice commands to the search engine. After that search engine recite the answers and also shows some of the top result to that question SEO specialist should always focus on optimizing their content in such a way that they can get a place on that voice search. Voice search can be an effective way to grab organic traffic from the search engine. It also helps to increase the impression and click-through rate of the website organically. This practice will increase your domain and site authority and also increase your overall performance on search engines.

E-A-T and Google's Algorithm Updates

Every SEO specialist or person associated with the digital marketing profession always stays updated with the latest trends of Google. Google as a search engine always updates its search engine algorithm. One of such latest algorithms is EAT which stands for Experience, Expertise, and Trustworthyness.In this google gives preference to those content or website which has years of experience, and relevancy in their content, and also it must be a trustful website from users' perspective. Though E.A.T is not a part of Google's algorithm but is mentioned in Google's handbook. If your users are giving genuine reviews about your products and sharing their genuine experiences then according to this algorithm google can rank your website at the top.

Local SEO in the Mobile-First Era

Local SEO is a part that is neglected by most SEO specialists and SEO experts. But this a most important aspect to attract the local customer of a certain geographical area. Also, the advancement of smartphone which contains GPS tracking helps google to identify which area the user is searching. Google crawler has a term that is Mobile-first. This basically means that Google knows that more than 50 percent of the searches on search engines are conducted from the mobile device. So, google automatically indexes the mobile version of the website and gives it a preference to rank higher. An SEO specialist should always focus on listing their business on local listings of Google and also on different listing websites like Justdial, Sulekha, IndiaMART, etc.

Can SEO still give a promising Career to Individuals in 2023?

SEO is a very vast subject and it will never become dead in the coming future. However an SEO specialist should learn all the latest trends and updates of the search engine. Freshers who want to start their career as an SEO experts can join a top-reputed digital marketing institute. From where they can avail more practical and real-life training rather than theory-based concepts. As SEO is completely a practical concept the more you practice the better result you will get.