Why Enroll In A Digital Marketing Course Now?

Most people are on their devices so why not choose it as an effective path to learn and reach the targeted audience? Every business is competing with each other to gain an advantage over each other from both online and offline platforms. Let's understand why a digital marketing course can be advantageous for you

• High Demand
• Versatility
• Creativity
• Data-Driven
• Remote Work Opportunities
• Constant Learning
• Career Growth
• Entrepreneurial Opportunities
• Global Reach
• Impactful Results

What is the Digital Marketing Course Curriculum?

 The Digital Marketing Syllabus is designed in such a way that it can provide a comprehensive understanding of the course from basic to advanced strategies. The outline of the digital marketing syllabus is mentioned below:

1. Introduction to Digital Marketing:

• Overview of Digital Marketing: Understanding the basics of digital marketing, its rise, growth, concept, etc.
• Important Digital Marketing Mediums: Discovering and exploring several online platforms, websites, search engines, social media, and apps.
• Traditional vs. Digital Marketing: Comparing traditional marketing with traditional marketing to gain advantages and learn techniques.

2. (SEO):

• On-Page SEO: Learn meta titles, descriptions, keyword optimization, title tags, and internal linking.
• Off-Page SEO: Master backlink building and how to improve website ranking by understanding domain authority.
• Keyword Research: Learn how to use the right keywords to reach audiences using Google Keyword Planner.

3. (SMM): 

• Platform Ideas: Learn and understand how to use Facebook, X, and Instagram, etc.
• Organic Strategies: Understand and build your audience without paid ads.
• Paid Campaigns: Create, manage, and optimize paid advertisements.
• Social Media Analytics: Measure the insights, and results using analytic tools.

4. PPC Advertisements:

• Google Ads: Learn to set up searching, using video campaigns using Google Ads
• Facebook & Instagram Ads: Create and run paid ads on social media platforms.
• Ad Copywriting: Create efficient and effective ad compies driving clicks and conversions 

5. Google Analytics: 

• GA4  Basic: Set up Google Analytics, tracking website traffic, conversions, and user behavior.
• Key Metrics and KPIs: Understand metrics like bounce rate, session duration, traffic sources, and goal completions.
• Conversion Rate Optimization: Use data to improve website performance and increase conversion rates

Enroll Now And Write Your Own Future!

If you become a successful digital marketer and thrive in the competitive market. Worry no more, PFSkillbuilders is here with the best digital marketing course in Kolkata. Book a free demo class to learn more about how we teach digital marketing effortlessly.